NHS.UK roadmap
The roadmap is for anyone who needs to know about future changes to the NHS website. This includes policy and delivery teams at NHS England and Department for Health and Social Care, digital leads at integrated care systems and health technology suppliers.
Strategy
Goals for NHS.UK in 2025/26 are:
Run and maintain our existing live service, for example by:
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regularly reviewing health advice and guidance content (text, video and images) to ensure it is clinically accurate
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updating and managing data about local health services
Improve our existing live service, for example by:
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transforming health advice and guidance
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improving navigation across key user journeys
Make our live service more efficient, for example by:
- reducing the complexity of our core technologies to speed up future delivery
- retiring content that no longer meets service proposition
Support initiatives where NHS.UK is a key channel, for example by:
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helping people to refer themselves to services without the need to see a doctor, such as talking therapy or maternity services
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offering winter health guidance, including advice on flu, COVID, and managing respiratory illnesses, to help people stay well and reduce pressure on urgent and emergency care
The 10 Year Health Plan for England was published on 3 July 2025. This roadmap will be updated to align with that plan.
The NHS website has several product groups, each with its own goals for 2025/26.
The following sections outline our current plans for each product group including:
- recently completed
- working on now
- working on next
This is not a complete list of our plans for 2025/26. This page will be updated throughout the year.
Health, advice and guidance
These products, including the Health A-Z, Medicines A-Z and Healthy Living parts of the website, give users the information and advice they need to understand their health, and guidance on next steps they should take.
The goals for this group of products are:
- maintain all existing health advice and guidance
- improve key areas of existing health advice and guidance
- retire content that no longer meets our service proposition
- support wider initiatives where NHS.UK is a key channel
- Designed a new approach to medicines topics to make them simpler to understand and easier to maintain
- Improved content on NHS talking therapies
- Content about the new mpox and gonorrhoea vaccines
- Updated the guidance we provide for symptoms of sepsis
- Updated our content to reflect changes in the childhood vaccination programme including the addition of MMRV
- Improving our content about vitamins and minerals
- Reviewing our approach to designing information which helps users understand who to get help from and when (known as our 'care cards')
- Creating new content on the topic of Pre-Menstrual Dysphoric Disorder (PMDD)
- Improving our content about pregnancy making it easier for users to understand and aligned to latest guidance
- Improving our content about autism
- Improving our content about obesity, including the creation of new topics about medicines such as Ozempic and Mounjaro
- Reviewing our approach to hosting content about travel vaccines
- Creating new content to support a new cervical screening service
- Reviewing the way we talk about heart attacks and cardiac arrest
- Reviewing and improving our healthy living content
- Improving our approach to adding video to web pages
- Reviewing and improving our content about babies and breastfeeding
Accessing health services
The NHS website supports people to take the next step in their healthcare journey. About 400million NHS website visitors a year are looking to take a next step to:
- understand what NHS services are available to them
- choose services that are right for their needs
- access services
It includes service finders, NHS Profile Manager, Give us feedback, Find your NHS number and catchment APIs.
The goals for this group of products are:
- more website visitors complete transactional journeys successfully in the NHS App
- more people access the right NHS services through self-referral or direct access
- to develop the service finding platform required to fulfil the commitments of the 10 year health plan
- Improve the data surfaced by existing sexual health service finders
- Define a revised data model for profile manager to support self-referral services
- Developed a basic finder to signpost to cMSK self-referral
- Journey designs and data for every self-referral sexual health service
- Launch a new hospital department and services page which signposts to trust websites and the My Planned Care website
- Review usage of the cMSK self-referral journey to understand take-up and constraints before increasing promotion or scope. Identify gaps in coverage and implement solutions.
- People can find out how to access every self-referral sexual health service
- Pharmacy improvements including prescription tracking and signposting to the NHS App on pharmacy profiles
Platform health
This group of products affects large parts of NHS.UK, including how we publish content, gather feedback and how users navigate. It includes our content management system, feedback tools, and how users navigate. It includes our content management system, feedback tools, navigation patterns and internal search. It also covers self-assessment tools and the APIs and widgets.
The goals for this group of products are to:
- simplify core technologies, like the content management system, header, footer and banners to make future updates easier
- improve navigation on key user journeys
- maintain a new in-house search solution
- improve how we collect user feedback to support future user research
- complete tool updates and transfer them to business-as-usual operations
- re-use self-assessment tool components in other digital health journeys
These are the specific things our teams are working on:
- Migrated all content management system services from Kubernetes to Azure Container Apps leading to cost efficiencies
- Delivered improvements to the global header and My Account which has improved access to the NHS App through web-based routes
- Improved search relevancy and reliability by optimising search methods and addressing 'no result' queries
- Enhanced the search experience by reducing no-result searches and improving accessibility
- Created an auto-generated version of the Sitemap
- Made technical enhancements to both the Give Us Feedback and Find Your NHS Number services saving over £80k
- Ensured consistency in platform governance and development for Product Ops features and health assessment tools by meeting the latest standards, processes, and regulations
- Created a full set of dashboards that monitor performance and identify areas for improvement for our Product Ops products to help monitoring and decision making, with a blueprint to scale across all our other products
- Introduced and extended capability of our Cross Domain Tracking analytics capability to 9 touch points
- Implementing semantic (vector) search to improve relevance and intent matching
- Making design and accessibility improvements to the search autocomplete and mobile header, increasing discoverability
- Increasing usage of in-house search by making it easier for users to find service information
- Promoting the search product for wider use within NHS digital products and supporting onboarding
- Making CMS improvements and upgrading the Wagtail Content Management System, reducing friction for content designers
- Improving support and sustainability of our content API and defining the content archive roadmap, enabling scalable content reuse
- Upgrading all Platform Health products to v10 Front End Library, improving consistency and accessibility
- Improving website to NHS App journeys, including rehousing Online Services content and standardising from core web journeys to the NHS App
- Ensuring cookie consent, banners and shared UI components align with platform standards
- Supporting medical device audits, including ISO QMS audit, hazard logs, technical files
- Implementing Azure API Management, migrated to a terraform-based, supportable model, with a defined vending approach and decommissioning plan for legacy setup
- Building observability dashboards for all Platform Health teams
- Completing work on disaster recovery plans, landing zone, and ACA v2 remediation, strengthening platform resilience
- Enhancing our feedback tools
- Delivering the Accessibility as a Service pilot, embedding accessibility fixes and capability build
- Continuing work on EHIA activity across tools, search and navigation and other priority services
- Improving the Content Management System by reviewing and tidying up page templates, and addressing content designers’ pain points
- Starting a discovery phase to scope out logged-in journeys on the NHS website
- Positioning search as a scalable platform across products for greater efficiency, consistency, and sustainability
- Implementing further improvements and maintenance to the search experience
- Creating new patterns, components, and snippets for sitewide consistency
- Improving navigation to 111 and 111OL from NHS.UK
- Integrating accessibility testing in the QA process
- Updating and improving our robot txt. file
- Initiating a discovery on our content archiving solution
Campaigns
This group of products includes public health campaign websites such as Better Health, Every Mind Matters, Best Start in Life, Healthier Families, and the Campaign Resource Centre.
The goals for this group of products are to:
- run and maintain 4 websites to support the Department for Health and Social Care (DHSC) key behaviour change goals and campaigns
- run and maintain a business-to-business website to distribute marketing materials for DHSC's partnerships team
- provide support, advice and tools for users that align with health advice and guidance on NHS.UK
These are the specific things our teams are working on:
- Updated the Personal Quit Plan to support Stoptober Quit Smoking campaign
- Added a User Feedback option onto Better Health
- Improvements to the eating section results for the Healthy Choices Quiz on the Better Health website
- Completed the Start for Life re-brand to Best Start in Life
- Worked with DCMS to deliver the Let’s Move campaign on Healthier Families
- Enhancing the Healthy Choices Quiz
- Exploring improvements to support resource tagging on the Campaign Resource Centre
- Content audit across Better Health
- Set up the environment for A/B testing
- Internal analytics strategy
- Quit smoking campaign for February 2026
- Refining the Every Mind Matters brand
- Changes to the Healthy Choices Quiz results page and content
- Improving campaign and resource tagging on the Campaign Resource Centre
- Updating the weight loss content on Better Health
- Upgrading Wagtail
Multimedia
The team creates inclusive, accessible and clinically approved multimedia content that supports NHS priorities. This content helps improve public health knowledge and increases access to health information through videos, photos, illustrations, animations, and sign language. Channels we use include the NHS website, NHS YouTube channel, and increasingly the NHS App.
The goals for this group of products are to:
- create impactful, trusted multimedia content that communicates health information and NHS priorities effectively, while meeting user needs
- enhance accessibility and inclusion by ensuring all content meets or exceeds Web Content Accessibility Guidelines (WCAG) AA standards including video player improvements, captions, transcripts, and alternative formats
- use analytics to refine content strategies based on user needs and engagement
- build efficient workflows and foster cross-team collaboration for timely, cohesive multimedia content
- NHS 111: Created 2 videos for RSV and bronchiolitis, and diarrhoea and vomiting. These were published on YouTube and used in the NHS 111 messaging pathway (SMS signposting) to provide self-care advice for common winter health concerns. Also, the team created an animation about when to use 111 online or call 111 for YouTube. Finally, the team created NHS 111 - Check it's not an emergency British Sign Language (BSL) video to test as part of the 111 online triages, improving the journey for BSL users.
- YouTube videos: Published longform videos for what is whooping cough, what is croup, what is IBS and how to treat IBS.
- NHS Website videos: Published videos for what happens at your breast screening, what is whooping cough, what is croup, cataract surgery, what is IBS and how to treat IBS on the website.
- NHS Website images: photos and anatomical illustrations for the website, including a female reproductive system diagram for pelvic inflammatory disease page.
- Accessibility and British Sign Language (BSL): Completed 3x interview videos from the HETT accessibility show and multiple 'talking head' shorts. BSL guide to using the NHS 111 service.
- User research: validating ‘How to videos’ to make sure they meet user needs and understanding the needs of NHS app users, via online surveys for multiple videos.
- Infrastructure: Finalising procurement of video storage server ‘Editshare’ for video, images, and patient data.
- NHS App: Producing 9x NHS App explainer videos
- YouTube videos: Working on clinical updates to existing videos which will be replaced, including Mental Health Community Rehabilitation Series. Also working on IBS short.
- NHS website videos: producing videos about glaucoma, sciatica, diabetic eye screening and knee replacement.
- NHS Website images: photos and anatomical illustrations including lumbar spine and diagram for kyphosis.
- Accessibility and BSL: Publishing Think Pharmacy First - NHS England campaign video, and knee replacement and diabetic eye screening BSL videos.
- User research: validating ‘How to video type’, including planning in person interviews.
- Infrastructure: Upgrades to NHS UK Multimedia Production Kit, finalising installation and transfer of video storage server.
- NHS App: Finalising and publishing 9x NHS App explainer videos.
- NHS website videos: producing heart attack and 2x knee replacement, HPV, and bowel cancer screening videos.
- Accessibility and BSL: Create BSL version of bowel cancer screening video.
- User research: continue validating ‘How to video type’ with face-to-face user research.
- Maternity: Defining scope and starting to plan new maternity videos.
Contact us
To discuss and provide input to our strategy and roadmap, contact us.
Last edited: 5 February 2026 4:56 pm